Company founders Dag & Lars Seagren still like getting their hands dirty. One morning, they decided to fix a big pothole in the parking lot of their favorite Miami breakfast place—showing just how crazy easy this process is. They just sweep away the loose debris. The water stays in the hole. They throw a couple of bags of EZ Street into the hole, compact it with a hand tamper, then roll it with their SUV wheels. Lars says, “If this pothole only knew how lucky it is. 21 years in this, and doing this is still so much fun.”